Friday 16th April 2010 Polo Jeans Co. Ralph Lauren introduces ART STARS

A showcase of Europe’s most exciting young artistic talent – coming soon to key fashion stores across the continent

Polo Jeans Co. is proud to present ART STARS, a showcase of work from 50 of Europe’s most recognized up and coming contemporary artists. Inspired by the iconic American Star Spangled Banner and synonymous with the Polo Jeans Co. brand, the artists will create 3D pieces on stars made from the finest American denim. These will be displayed in select Polo Jeans Co. stores in key cities across Europe, before coming together in a public exhibition in London in late 2010.

Representing Polo Jeans Co.’s core branding values, each young artist will be challenged to customize a canvas into a three dimensional star using an assortment of unique materials to create their designs, including a variation of denim, replicas of the American flag, dyes, bleach and embroidery. Beyond the shapes and sizes of the ART STARS, artists are only limited by their own imaginations.

Polo Jeans Co.’s first Art Star is being designed by UK-based renowned artist Pam Glew. Her unique bleaching of national flags have garnered international acclaim. Using dye, stitching and traditional skills to embellish and distress vintage materials, Pam has devised her own original method of painting. Her participation in more than 60 exhibitions and individual shows worldwide make her one of the top British female artists.

Polo Jeans Co. ART STARS will be launched at the tradeshow Bread & Butter Berlin on January 20, 2010 with a preview of Pam Glew’s star.

User comments (4)

  1. Katty 20th April 2010 @ 03:56

    I Love Polo Jeans.

  2. Jeff 20th April 2010 @ 03:58

    Wow is all I have to say. The Stars I have seen so far have all blown me away. I can't wait to see the next pieces when they drop.

  3. James 20th April 2010 @ 10:23

    I love the new Art stars Project. I saw the pieces in Selfridges in London and they all looked amazing!

  4. cherif 14th May 2010 @ 11:53

    i love ralph lauren.

Post Your Comment

Recent Comments

  1. The deadline for the competition is 4th February.

    by ART STARS 2011 in ART STARS 2010 EXHIBITION IS A GREAT SUCCESS

  2. I had a lot of fun making a star, thanks.

    by Mark Stammers in LAST DAY TO ENTER

  3. If you do not see a confirmation page after you submit and entry, that means that the entry did not ...

    by ART STARS 2011 in ART STARS 2010 EXHIBITION IS A GREAT SUCCESS

  4. Hello. Many thanks for your email and interest in the project. Please find the attached file that may help. Please ...

    by ART STARS 2011 in ART STARS 2010 EXHIBITION IS A GREAT SUCCESS

  5. I have just submitted my star however I am not sure if it has gone through,I haven't got an email ...

    by jehona bogujevci in IT’S ENTRY TIME!

  6. Hello, I'm trying to download the application kit, but impossible to open the files . Could you try to send ...

    by STOMAN in LAST WEEK FOR ENTRIES – GET STARTED AND ENTER NOW

  7. please could you tell me the deadline for the stars to be finished?

    by Lilly Richardson in ART STARS 2010 EXHIBITION IS A GREAT SUCCESS

  8. You may be any age over 18 to enter!

    by ART STARS 2011 in ART STARS 2010 EXHIBITION IS A GREAT SUCCESS

  9. Can you tell me please how young an art star must be. I am keen to contibute but I am ...

    by Alan Starling in ART STARS 2010 EXHIBITION IS A GREAT SUCCESS

  10. How does one bid on these items?

    by Pam Cramer in ART STARS ARE OFF TO AUCTION!

Polo Jeans Co. Ralph Lauren Art Stars

Polo Jeans Co. Ralph Lauren Art Stars

In January 2010, Polo Jeans Co. Ralph Lauren commissioned over 40 of Europe’s most exciting young contemporary artists to customise stars made from the finest American denim.

With the iconic Stars and Stripes flag for inspiration, each young artist was tasked with creating something totally unique: beyond the shapes and sizes of the Art Stars, the only limit was their imaginations...

Each Art Star will appear in a Polo Jeans Co. store, before joining a public exhibition in London in late 2010.

Contemporary art and fashion aficionados will have the opportunity to own one of these exclusive Art Stars.

All the stars created will be brought together in a public exhibition in London in late 2010 and auctioned in aid of Teenage Cancer Trust.

Teenage Cancer Trust is a charity dedicated to improving the lives of young people with cancer between the ages of 13-24.

Teenagers don’t stop being teenagers because they have cancer, which is why Teenage Cancer Trust builds specialist units in NHS hospitals, staffed by teenage cancer specialists.

These units are designed for and by young people and aim to give teenage cancer patients the very best chance of a positive outcome whilst being as close as possible to normal life.

State-of-the-art facilities keep patients occupied during long, and often grueling stays, whilst bringing teenagers with cancer together so they can support each other.

Visit www.teenagecancertrust.org to find out more.

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