Art Stars - Polo Jeans Co. Ralph Lauren

MEXICANA

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Established in the heart of Bordeaux, Unesco World Heritage site, with eighteenth-century architecture, Mexicana was born from a family of local tradesmen.

As soon as 1978, Mr. Benayoun senior prepares the ground for this family adventure by setting up his first shop Rue Sainte-Catherine, the longest pedestrian and commercial street in Europe.

During the eighties, ready-to-wear clothing business develops and thrives, and the shop becomes the expert in denim of the area. It was a real “concept store” before the term was even invented, and it still offers complete and original collections, as well as numerous accessories.

As time went by, the good reputation of the shop is confirmed, and its activity grows.

During the nineties, Benayoun’s three sons take the adventure further by taking a keen interest in foreign parts.

Fascinating encounters with the country its traditions, its culture and its handicrafts have a decisive influence on the shop.

In 1988, the family both creates its own trademark of boots Made in Mexico and renames the shop. Mexicana was born.

Since the beginning of the new millennium, the Made in Mexico trademark Boots is displayed in the most prestigious European stores. On a surface area of 500 square metres, Mexicana’s shop offers different selective corners, constantly renewed, of Denim and Urban Chic.

Mexicana has built for itself a lasting reputation of benchmark as regards fashion, which now expands nationally.

“Concept store” " Global place ", Mexicana has inspired the city with the fashion in clothing of several generations of inhabitants of Bordeaux.

Innovative multi-brand shop, it offers a variety of choices, in ready-to-wear clothes and mid-range clothes as well as accessories, by displaying prestigious trademarks long before they reach their peak.

Season after season, the inquiring and demanding spirit remains, perfect harmony between classic, basics and original, precursory perspectives.

Such is the spirit of Mexicana: fundamentals, basics, “reinterpreted” points of reference that do not suffocate the individual with conventions, and accessories, real sparks of everyone’s singularity.

Parallel to its openness to trends, Mexicana involves in the artistic life of the city, by opening its space to other languages and expressions. To open up, to nurture, to share, to bond…

Today, the aim of Mexicana is interdisciplinary, like our references and our needs.

With that perspective, the artist Jean-François Buisson was entrusted with the job of creating the furniture as well as the decoration, which convey to the shop a dreamlike atmosphere made of metal stitching, with showpieces such as the chandeliers and the fitting rooms, genuine futuristic submarines.

Mexicana is a crossing point, a place of propositions, of life. The shop shares its trading space by involving in the energy and style of the selected designers. Therefore, it presents and brings to light the avant-garde of fashion designers, graphic designers, painters and musicians, by giving it an unequalled visibility.

There is no consumer anymore.

Mexicana offers more than fashion, it offers the assertion of the self.