CITADIUM

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Located in the heart of the Haussmann District, CITADIUM has been the forerunner of fashion/sport Fusion for the last seven years. Today CITADIUM is bringing about the true revolution, crossing the boundaries of fashion to develop a coherent cultural and urban universes, in the form of a concept store.

CITADIUM cultivate s difference and is aimed at a receptive target constantly on the lookout for something new. Hungry for the exclusive and very aware of street codes. The 15 to 35 age bracket has finally found what was previously lacking in Paris.

CITADIUM thus overturns established codes and detects the slightest undercurrents in international urban culture to become a reference, a laboratory and an observatory of new trends affecting fashion.

Artist Profiles

Exhibition

Location: CITADIUM, PARIS

50/56 Rue Caumartin
75009
France

Polo Jeans Co. Ralph Lauren Art Stars

Polo Jeans Co. Ralph Lauren Art Stars

In January 2010, Polo Jeans Co. Ralph Lauren commissioned over 40 of Europe’s most exciting young contemporary artists to customise stars made from the finest American denim.

With the iconic Stars and Stripes flag for inspiration, each young artist was tasked with creating something totally unique: beyond the shapes and sizes of the Art Stars, the only limit was their imaginations...

Each Art Star will appear in a Polo Jeans Co. store, before joining a public exhibition in London in late 2010.

Contemporary art and fashion aficionados will have the opportunity to own one of these exclusive Art Stars.

All the stars created will be brought together in a public exhibition in London in late 2010 and auctioned in aid of Teenage Cancer Trust.

Teenage Cancer Trust is a charity dedicated to improving the lives of young people with cancer between the ages of 13-24.

Teenagers don’t stop being teenagers because they have cancer, which is why Teenage Cancer Trust builds specialist units in NHS hospitals, staffed by teenage cancer specialists.

These units are designed for and by young people and aim to give teenage cancer patients the very best chance of a positive outcome whilst being as close as possible to normal life.

State-of-the-art facilities keep patients occupied during long, and often grueling stays, whilst bringing teenagers with cancer together so they can support each other.

Visit www.teenagecancertrust.org to find out more.

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