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BREUNINGER

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Since its opening by Eduard Breuninger in 1881, what was once a small business has now developed into the fashion and lifestyle emporium Breuninger. With its 10 stores and over 4,300 employees, Breuninger sets the benchmark in service, shopping experience and the latest trends.

Consequently, Breuninger sets a high standard in everything it does. In its Stuttgart flagship store, spread over 35,000 m2, and in its 9 other stores, including stores in Nuremberg, Leipzig, Sindelfingen, Karlsruhe and Frankfurt, the unique “Breuninger world” presents fashion, perfume, shoes, accessories, sport’s equipment and home furnishings with an exclusive flair. Managing partner since 1980, Willem G. van Agtmael, sums up the ambition of the company, “We want to win over our customers afresh every day, that is the aim of every employee”.

Germany’s largest range of premium accessories has been available in the flagship store in Stuttgart since March 2006. Burberry, Chloe, Dior, Gucci, Tod’s, Fendi and Yves Saint Laurent are only a small selection of the international and in part exclusive, leading fashion brands that turn shopping into an experience. The first designer lines of renowned names such as Gucci, Stella McCartney, Burberry Prorsum, Dolce & Gabbana, Ralph Lauren Black and Miu Miu were established in Breuninger’s Stuttgart Damenexquisit department in December 2008. The launch of the Breuninger online shop at the beginning of December 2008 made the exclusive brands from the fashion and lifestyle emporium Breuninger nationally available overnight. Thanks to its product and brand selection, the online shop is a representation of the Stuttgart flagship store.
Furthermore, the shop contains extras such as Breuninger fashion TV, an e-mail newsletter and express delivery services.

Customer service is number one at Breuninger and this has been confirmed by our having been awarded first place in prestigious awards from Avis, Best of Germany and the Visa Service prize. Breuninger is the only store Europe-wide with its own tailoring shop for ladies’ wear and menswear, which offers made-to-measure clothing and also fine, tailored clothing made entirely by hand. The Breuninger special service gives customers the option of having a “personal collection”, based on clothing size, style preferences and choice of colours, put together before they visit the store and then to experience this in a more private atmosphere. The challenge to “stand out from the crowd” is what will continue to shape the trend of the company in the future.