About
From rugged to refined, the wide array of Polo Jeans Co.’s styles, fits and washes for men and women embody the trademark workmanship and authenticity of Ralph Lauren.
Constructed to exacting fit specifications from the finest-grade denim, the sexy, cool, urban styles of Polo Jeans Co. are augmented by a complete line of sportswear, outerwear and accessories.
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In 2010, Polo Jeans Co. Ralph Lauren commissioned over 50 of Europe’s most exciting contemporary artists to customise 3-dimensional stars made from the finest American denim. With the iconic Stars and Stripes flag for inspiration, each artist created something totally unique.
Now Polo Jeans Co. Ralph Lauren is launching an international competition for the next generation of ART STARS.
Young artists and designers are given the opportunity to submit a proposal for a commission-based artwork which draws on iconic American imagery interpreted through the artist’s own practice.
The 16 winners of the ART STARS 2011 competition will experience a week-long, in-studio session under the guidance of a mentor artist from the 2010 campaign, which will later be exhibited in some of the world’s most important cities.
Winners will receive a 120cm star-shaped, double-sided denim canvas to work with, a €1,000 commission prize, and €500 towards materials cost. Their artworks will be shown as part of the 2011 Polo Jeans Co. ART STARS campaign including a store-front exhibition and an in-store event where the work will be auctioned, with the proceeds aiding a charity of the artist’s choice.
Submissions will be judged by an ART STARS Council comprised of prominent figures in the arts, culture, media, and fashion industries.
All the stars created were brought together in a public exhibition in London in late 2010 and auctioned in aid of Teenage Cancer Trust.
Teenage Cancer Trust is a charity dedicated to improving the lives of young people with cancer between the ages of 13-24.
Teenagers don’t stop being teenagers because they have cancer, which is why Teenage Cancer Trust builds specialist units in NHS hospitals, staffed by teenage cancer specialists.
These units are designed for and by young people and aim to give teenage cancer patients the very best chance of a positive outcome whilst being as close as possible to normal life.
State-of-the-art facilities keep patients occupied during long, and often grueling stays, whilst bringing teenagers with cancer together so they can support each other.
Visit teenagecancertrust.org to find out more.